I recently had lunch with a former college classmate, Dick Davies, to discuss his business application of Web 2.0 tools.
Dick is making excellent use of simple tools (LinkedIn, Google Apps, Blogger) in broadly sharing his expertise (he is an independent sales/marketing consultant) on the Internet.
The heart of his approach is to publish an insightful blog with at least 2 posts a week. He then replicates his blog message (along with other comments) as posts among some 20 different Web 2.0 or sales-oriented LinkedIn groups. He keeps in touch with reactions to his posts or comments by scanning alerts on his Gmail. Using very lean web design, he also provides key information about himself and his work on a simple web site.
What I found fascinating about this was how Dick was able to tie all these tools together, allowing him to sustain dynamic conversations with thousands of professional contacts, which are far beyond his normal circle. His time investment in keeping up this web presence seems reasonable, but weekly discipline is key. He balances this virtual outreach by personally keeping up past contacts along with attendance at D.C. area conferences, trade shows and meetings.
I am still not sure how exactly one could apply this approach inside large government organizations, but I do plan to reactivate my TypePad blog on the Web... and in time broadening my participation in LinkedIn groups.
In the meantime, feel free to check out Dick’s integrated web marketing approach: he sums it up in this chart. His individual sites and tools are listed below:
· His web site (Google Apps)
· His LinkedIn profile page (LinkedIn)
· His blog (Blogger)