A March 19 article in the Washington Post tells how traditional bookstores such as Politics and Prose are trying to broaden sales of hard copy publications to include online e-books and audio versions.
Organizations in diplomacy and development face similar challenges (and opportunities) in adapting relatively static "brick and mortar" enterprises to the virtual reach and synergy of online collaboration. They need to preserve the institutional memory, direction and output of traditional structures, while improving their agility and performance through web-based collaboration.
While the "jury is still out" on the profitability of online sales at regular bookstores, the impact of online workspace, blog and wiki technology on public ánd private sector organizations' productivity is becoming increasingly apparent.
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